Natural Cosmetics: Myths and Truths

Panagiota Fragou MSc

Mar 5, 2021

Discover what makes natural skincare truly unique

What exactly are natural cosmetics, and how do they differ from synthetic ones? Despite their growing popularity, there is still no official global definition for natural cosmetics. Certification bodies have created standards based on their criteria, but absolute natural purity is extremely rare. Only a few products—such as pure plant oils, beeswax balms, and botanical serums with essential oils—can truly be considered 100% natural.

At Euthalia Natural Cosmetic Values, we believe that natural beauty stems from simplicity and harmony. Our herbal cosmetics, based on Cistus extracts and Mediterranean botanicals, are:

Free of artificial colors and synthetic fragrances

Rich in active ingredients that the skin recognizes and welcomes

Deeply nourishing and easily absorbed

Free from inactive substances (excipients) that burden the skin and dilute the formula.

Unlike synthetic products, natural cosmetics have a denser texture, are more concentrated, and require only a small amount for visible results. They work with the body, not against it—gently enhancing the skin's natural functions without side effects.

So, who defines what is natural?

We do. Every responsible manufacturer is called to define their process with conscience, integrity, and respect, both for people and the environment.

In Greece, several small ethical brands embrace this philosophy, crafting natural skincare with love and authenticity. Conscious consumers, who are educated and mindful, recognize these brands and choose them with confidence.

At Euthalia, we see natural skincare not as a trend, but as a necessity—a path toward a more holistic way of living. Our mission is to reconnect body and spirit through rituals of care rooted in the wisdom of nature.

How to identify a truly natural product:

✔ A short, clear list of ingredients

✔ No more than 10–12 components

✔ Transparent labeling and no misleading marketing claims

Always read the ingredient list. Let the essence of a product speak louder than its name.

Euthalia Natural Cosmetics

A Greek brand committed to authenticity, quality, and the timeless power of nature.

A drop of gratitude — a silent act of self-love.

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