Natural Cosmetics: Myths and Truths
- Παναγιώτα Φράσκου MSc στην Κλινική Χημεία και στη Φαρμακογνωσία, Συγγραφέας.
- Mar 5, 2021
- 2 min read
Updated: Apr 24
Discover what makes natural skincare truly unique
What exactly are natural cosmetics, and how do they differ from synthetic ones? Despite their growing popularity, there is still no official global definition for natural cosmetics. Certification bodies have created standards based on their criteria, but absolute natural purity is extremely rare. Only a few products—such as pure plant oils, beeswax balms, and botanical serums with essential oils—can truly be considered 100% natural.
At Euthalia Natural Cosmetic Values, we believe that natural beauty stems from simplicity and harmony. Our herbal cosmetics, based on Cistus extracts and Mediterranean botanicals, are:
Free of artificial colors and synthetic fragrances
Rich in active ingredients that the skin recognizes and welcomes
Deeply nourishing and easily absorbed
Free from inactive substances (excipients) that burden the skin and dilute the formula.
Unlike synthetic products, natural cosmetics have a denser texture, are more concentrated, and require only a small amount for visible results. They work with the body, not against it—gently enhancing the skin's natural functions without side effects.
So, who defines what is natural?
We do. Every responsible manufacturer is called to define their process with conscience, integrity, and respect, both for people and the environment.
In Greece, several small ethical brands embrace this philosophy, crafting natural skincare with love and authenticity. Conscious consumers, who are educated and mindful, recognize these brands and choose them with confidence.
At Euthalia, we see natural skincare not as a trend, but as a necessity—a path toward a more holistic way of living. Our mission is to reconnect body and spirit through rituals of care rooted in the wisdom of nature.
How to identify a truly natural product:
✔ A short, clear list of ingredients✔ No more than 10–12 components✔ Transparent labeling and no misleading marketing claims
Always read the ingredient list. Let the essence of a product speak louder than its name.
Euthalia Natural Cosmetics
A Greek brand committed to authenticity, quality, and the timeless power of nature.
A drop of gratitude — a silent act of self-love.
💚 If you found this article helpful, share it with friends who love natural skincare! 📲
📸 Tag us on social media @Euthaliagr and join our community for more beauty, wellness, and sustainable skincare tips! ✨

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